A CTM skin care routine involves cleansing, toning, and moisturizing the skin. These are your skin’s can’t-do-without best friends. These aren’t just the three vital steps to ensuring glowing, fresh, youthful skin. These are the very heart and core of healthy skincare.C-T-M. These aren’t just the three vital steps to ensuring glowing, fresh and youthful skin; these are the very heart and core of healthy skincare.
What is CTM Skin Care?
CTM stands for Cleansing, Toning, and Moisturizing. So, what’s the cleansing, moisturizing, and toning skin meaning? How do you choose to use a cleanser vs. moisturizer? Cleansing the skin involves removing makeup, excess oil, dead skin cells, sweat, and other impurities from the skin. It refreshes the skin while allowing your complexion to breathe. Also, it creates a fresh foundation for other skincare products.
Toning the skin involves applying a skincare product or toner that removes traces of impurities, grime, and dirt that stick in the pores after washing or cleansing. Adding toning to your skincare routine can significantly boost your skin’s appearance and tighten the pores.
Moisturizing the skin entails hydrating its top layer cells and sealing water inside. It’s beneficial for dry skin since moisturizers have humectants that attract moisture. Now that we have defined these terms, let’s explain why you should cleanse, tone, moisturise, and condition your skin.
Most people know about cleaning, toning, and moisturizing, or C-T-M, as people call them in short, but they need to be more regular about them since they tend to skip one step or two. Missing any step in CTM skin care means less glow and freshness for your skin. You need to take all these three steps individually and incorrectly. Last but not least, do C-T-M twice daily, in the morning and before bedtime.
Benefits of CTM Skin Care Routine
So, what exactly does CTM skin care does for you that you absolutely can’t miss it and that too twice a day? Well, it does five things that make your skin look much better. Here are the reasons to cleanse, moisturize, and tone your skin.
Removing Stale Makeup, Dirt, Impurities, and Pollutants from Your Skin
Throughout the day, your skin gets laden with makeup, dirt, pollutants, and other impurities that seep into the pores. Also, your skin gathers dead cells and pillow lint through the night as you sleep. So, if you don’t cleanse tone in the morning and evening, your skin will look dirty and suffocate.
A good quality skin cleanser (no sulfates, parabens, mineral oils, or alcohol) pulls out dirt and grime deep-seated in the skin. We emphasize high-quality skin cleansers as they should not strip away your skin’s healthy oils, leaving it dry and wrinkle-prone. However, ensure you learn how to cleanse neck, face, and eye sockets.
Also, we recommend WOW Skin Science Coconut Clarifying Micellar Water. This coconut water-infused micellar facial water wipes away impurities like pollutants and makeup without damaging the skin’s moisture barrier or stripping it of protective oils. It’s ideal for removing waterproof and heavy makeup. Moreover, it helps balance skin, clarify pores, and keep acne in check.

Conditioning Your Skin and Tightening Open Skin Pores That Can Otherwise Lead To Breakouts
Besides hydrating and conditioning, toning the skin should be performed to tighten the pores left open during cleaning. If these pores were left open, dead skin cells and dirt would get back in and cause clogging. We must remind you that clogged pores cause skin woes like acne, blackheads, and spots. So when you use a good quality toner (read: contains natural floral hydrosols & plant extracts but no alcohol), it tightens the open pores, hydrates skin, and develops a protective shield to keep acne-causing dirt particles away.
We recommend WOW Rose Lavender Skin Toner enriched with pure Lavender and rose Hydrosols, Witch Hazel, Green Tea, and cucumber Extracts for exceptional skin toning.

Maintaining a Healthy Skin pH
The skin’s pH is slightly acidic. pH is the acidity or alkalinity level. Applying alkaline cleansers like soaps and face washes upset it. This upset can be harsh on the skin since alkalinity makes it a good breeding ground for skin infections. That’s why you should cleanse tone moisturize, and condition your skin. A good quality toner like WOW Rose Lavender Skin Toner brings the skin’s pH back to healthy.
Replenishing Your Skin’s Moisture and Nourishment Needs

After cleansing and toning your skin, the pores tighten and pH balances. However, please give your skin sufficient healthy, non-greasy moisture and nourishment with fatty acids and antioxidants. A high-quality moisturizer (Read: Contains cold-pressed seed oils, botanical extracts, essential oils, and vitamins. Totally without mineral oils and parabens) replenishes your skin’s moisture and provides healthy nourishment to help it stay smooth, supple, and blemish-free.
We recommend WOW Skin Science 10 in 1 Active Miracle Face Cream for day use. Use WOW Skin Science Fairness Cream SPF 20 PA++ if you also need to lighten your skin tone besides keeping it moisturized. WOW Skin Science Anti-Aging Night Cream for overnight anti-aging moisturizing needs. It will cleanse tone and moisturize your skin.
We assure you the entire WOW skincare product range is free of harmful sulfates, parabens, and mineral oils.
Delaying the Onset of Aging Signs on Skin

Youthful skin tops everyone’s wish list because the skin is where the first signs of aging appear, such as fine lines, wrinkles, age spots, and crow’s feet around the eyes. A CTM skin care routine is vital to keeping visible signs of aging away from the skin. Daily cleansing benefits include keeping the skin free from toxins while toning keeps pH balanced and pores tight. Moisturizing ensures the skin always has hydration and nutrition.
We recommend using WOW Skin Science Coconut Clarifying, Micellar Water, WOW Rose Lavender Skin Toner, and WOW Skin Science Anti-Aging Daily Night Cream. Experts have formulated all these products with the finest botanical actives to ensure safe step-by-step cleansing, toning, and moisturizing regimens to make your skin soft, smooth, even-toned, radiant, fair, and flawless.
Make CTM skin care your twice-a-day pal and see how your skin thanks you by looking fabulous!
FAQs’
Which CTM routine is best?
The best CTM routine is one that suits your skin type and concerns. Generally, start with a gentle cleanser, followed by a toner to balance pH, and finish with a moisturizer to hydrate. Tailor products to your skin’s needs—oily skin may benefit from oil-free products, while dry skin might need richer moisturizers. Experiment to find what works best for you.
What should my daily skin routine be?
A basic daily routine consists of cleansing to remove impurities, toning to balance, and moisturizing to hydrate. Mornings, include sunscreen. Evenings, consider adding exfoliation (1-3 times a week), serum targeting concerns, and eye cream for delicate skin around the eyes. Adapt steps based on your skin’s needs.
What is the best time for CTM?
The ideal times for CTM are mornings and evenings. Mornings, you prep your skin for the day; evenings, you cleanse away pollutants and nourish overnight. Adjust to your schedule—some might opt for a light rinse in the morning, a full routine at night.
What are the 7 steps recommended in a complete daily skincare routine?
- Cleansing: Use a gentle cleanser to clear impurities.
- Exfoliation: Weekly, remove dead cells for renewal.
- Toning: Balance skin’s pH and prep for products.
- Serum: Target concerns like aging or hydration.
- Eye Cream: Address under-eye issues.
- Moisturizing: Hydrate to maintain skin’s barrier.
- Sunscreen (Day): Shield from UV damage.