I recently got this face mask & since then I'm using it daily at night time. The thing that I noticed is that, the product is very light on my skin. Usually we don not use face mask on daily basis but I gave this a try & quite happy with the outcome. Now when I say outcome, I mean the effect it gives on my skin after wiping it off. The skin gets a clear look & feel. It does not dry out my skin even after the fact that I'm using it on daily basis. Very nice! And the application spatula that Wow provides with this product is very helpful in applying the product. Wow is definitely changing the way grooming products were manufactured in the past & that too keeping their customers in mind. Keep it up guys!