Activated charcoal is one of those rare ingredients which is used in both modern and traditional medicine. Ayurvedic and Chinese medicine used this sooty, jet-black powder for thousands of years. It is also well established in medical literature as a powerful antidote that adsorbs most organic toxins, chemicals, and poisons before they can harm the body. This odorless, tasteless, non-toxic powder is also an effective ingredient in a number of common external applications. With the ability of charcoal to detoxify and naturally treat common skin conditions safely and effectively, it can be used in beauty products to enhance the health of the skin and hair.

WOW Skin Science Charcoal 2 In 1 Shampoo & Body Wash, WOW Skin Science Activated Charcoal Face Wash, WOW Skin Science Activated Charcoal Face Scrub, WOW Skin Science Activated Charcoal Face Mask, WOW Skin Science Activated Charcoal & Keratin Shampoo, WOW Skin Science Charcoal Peel-Off Masks are a few products that contain pure activated charcoal as the key ingredient.