I'm absolutely in love with my hair once again all thanks to Wow's Apple Cider Vinegar shampoo as it helped bringing life back to my dry,dandruff ridden,greasy,frizzy hair. It added shine,smoothness, lustre. It has also reduced frizz in the fourth wash. One can see visibly clear scalp with no flakes & reduced dandruff. It helped in containing hair fall as well. I don't feel the need to use conditioner. I'm just feeling wow & happy everyday by playing with my gorgeous curly mane as I can't resist! The fragrance is also heavenly!! Finally, I found a good shampoo after reading reviews on Google as I was looking for paraben & sulphate free shampoo. I thought of giving it a try that suited my hair after 4 years as I have stopped using chemical laden shampoos that resulted in severe dandruff & hair fall. I can trust it and remain tension free as it's safe to use devoid of harsh chemicals.