Since 2014 · Bengaluru, India
Year thirteen. One hard lesson.
More isn’t better. Better is.
Fewer launches. Stronger formulas. More science behind every product — and every product designed to earn its place in your routine.
Nature inspired
Botanicals we have trusted since day one.
Science backed
Actives chosen for what they measurably do.
Dermatologically tested
Tested across the range before it reaches you.
A note from our co-founder
Dear friend,
WOW enters its thirteenth year, and we’ve been thinking hard about what should come next. We learned something simple:
More isn’t better. Better is.
So we’re changing how we build WOW — fewer launches, stronger formulas, more science behind every product, and products designed to earn their place in your routine.
We’re proud of where we’ve come from. We’re even more excited about where we’re going.
Manish B Chowdhary
Co-founder, WOW Skin Science
WOW Skin Science at a glance
- Building WOW since 2014
- 13thyearBuilding WOW since 2014
- Customers served
- 10M+Customers served
- Where we are based
- BengaluruWhere we are based
Our evolution
What changed?
The same belief in nature. A sharper focus on what works.
- Then
Only Naturals
Clean botanicals. Gentle, trusted care — the promise WOW was built on in 2014.
- Now
Activated Naturals®
Botanicals paired with proven actives, so a familiar ingredient does more in the formula.
- Next
WOW Lab Series
Actives-led formulas built for performance, with the botanical base still doing its job.
Our standards
What we hold ourselves to
- Every active has a job
- If an ingredient is on the label, we can tell you what it is doing in the formula and why it is there.
- Fewer launches, stronger formulas
- We would rather reformulate something you already use than add another product beside it.
- Nature inspired, science backed
- The botanicals stay. What changed is how much evidence we ask of them before they ship.
- Real people, real care
- A team in Bengaluru you can reach by email or WhatsApp, on orders, products and everything after.
The new standard
Performance, not promises.
Real people. Real results. Backed by science.
- 92%
- agreed skin felt healthier
- 87%
- noticed visible improvement
- 85%
- felt more confident in their skin
- 90%
- would recommend WOW
Based on consumer study. Individual results may vary.
Our responsibility
Care for a brighter tomorrow.
The work does not stop at the formula. We keep asking the same question of how a product is sourced, made and packed as we do of what goes inside it.
- Conscious formulas
- Thoughtful sourcing
- Reduced plastic
- A kinder planet
Start here
Meet the new WOW.
- BestsellersWhat our customers reach for most.Shop
- New launchesThe formulas we are proudest of right now.Shop
- Skin careSerums, cleansers, moisturisers and sun care.Shop
- Hair careShampoos, oils, masks and scalp treatments.Shop
Questions before you try us?
Tell our team what you are working on and they will point you to the right formula — or tell you honestly if we do not have one.